Social Media
Campaign
This client runs specific events to help long term unemployed and those with barriers to employment by enroling them onto a course specifically aimed to help them back into work.
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Social Media had not been part of their promotional toolkit previously.
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Konzepts established Twitter and Facebook accounts for this client providing value added content. All content was generated by us, without need for guidance by the client for a limited geographical and demographic audience.
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Konzepts built an audience on both Twitter and Facebook in a short space of time to ensure that the published content would be seen by our client's target audience. The advertising budget set was wisely used to build a Facebook audience for the new business page - something, which can be challenging, due to the changed algorithms since January 2018.
We are pleased to report back that all events were over subscribed and that social media has become a key marketing strategy for this client...